The Feline Advisory Bureau (FAB) presented four Easy to Give Awards at the FAB Kensington Roof Gardens feline event held in London on May 11.

‘Medicating cats is notoriously difficult. It is, therefore, always a pleasure to be able to reward companies who have made great efforts to make their products easier to administer to cats,’ said Claire Bessant, FAB’s Chief Executive.

The 2012 FAB Easy to Give Award winners were:
ALSTOE : Therios
Therios contains the antibiotic cephalexin as a palatable tablet that can be easily split for accurate dosing in cats.
  
VIRBAC : Effipro
A spot-on preparation for the treatment of fleas, ticks and lice. The new transparent pipette prevents spillage and ensures a complete dose is given. An image of a cat appears on each pipette, so that if one is separated from its packaging it is still clear for which animal the product is intended.

NOVARTIS : Atopica
Atopica is a treatment for allergic dermatitis that comes in solution form and can be given in food or directly into the cat’s mouth. The specifically-designed syringe dispenser allows accurate dosing.

CEVA : Fiprospot
A spot-on medication for the treatment of fleas and flea allergic dermatitis.

Since 2005 FAB has annually rewarded drug companies whose products are easier to give to cats, making life better for vets, owners and feline patients alike, with its Easy to Give Award. In total (including 2012 winners), 24 products have received awards.

Companies can use the FAB ‘Easy to Give’ logo when advertising their winning products.

FAB’s feline expert panel, a group of veterinary surgeons who are, or have been, funded at vet schools to specialise in feline medicine by the FAB, review the products nominated for the Easy to Give Awards.

FAB is a charity dedicated to the health and welfare of cats. For more information on FAB go to www.fabcats.org

Ends         May 17, 2012
For further details contact Karen Bessant, press officer at FAB/ISFM HQ, on 01747 871 872, or via karen@isfm.net.

Easy to Give winners receive their awards at the FAB Kensington Roof Gardens feline event on May 11. From left: Adelaide Ellerington, Product Manager, Alstoe; Ross Tiffin, FAB’s Strategic and Business Development Advisor; Anne-Laure Driscoll, Brand Manager, Novartis; Claire Bessant, Chief Executive of FAB; Sarah Endersby, CEVA’s Veterinary Advisor and Callum Blair, Senior Veterinary Advisor, Virbac.

For more information contact the FAB, Taeselbury, High Street, Tisbury, Wiltshire SP3 6LD, telephone 01747 871 872, check out the website (http://www.fabcats.org) or email conferences@fabcats.org.